Goals for 2017



HAPPY NEW YEAR FRIENDS!!!  I'm still in total disbelief that 2016 is over and we've been gifted with a brand new year.  Time seems to be flying by faster and faster and it's just plain crazy.  2016 was a pretty great year for me {I shared lots of my favorite business moments here last week} and in some ways I'm sad to see it go.  But I'm also beyond pumped to make 2017 an even better year, both personally and professionally.



I've got big dreams for this little business of mine and also big goals to better myself.  I always like to share a few of my goals on here to help hold myself accountable.  So here goes nothin!

Book an Out-of-State Wedding
One of my goals in 2016 was to book a wedding outside of Hampton Roads.  And I did!  Thanks to my dear friends Julia and Justin, I coordinated my first wedding at King Family Vineyard in Crozet, VA.  It was an absolutely perfect day and I can't wait to share more of it later this month!  Now this year, I want to coordinate a wedding outside of Virginia.  I would love to take JDE to North Carolina or Maryland...but if I'm dreaming big and putting it all out there, I'd cry the happiest tears if I booked a wedding in Nashville or Charleston.

Take Better Care of Myself
2016 seemed to be the year of putting myself last and letting myself gooooo.  I'm not proud of the shape I'm in or the habits I've developed, and I'm ready to be a better me.  So my goal for this year is to wake up earlier, eat healthier, drink more water, and workout regularly.    Yes I know how cliche that sounds this time of year.  But I'm making a promise to myself to do better.

Begin Transitioning to Part Time in my Day Job
This is a huge one to admit ya'll.  HUGE.  March marks 6 years {!!!!!} of operating JDE while working a full time job.  It's been some of the hardest work I've ever done and I've loved just about every second of it.  But now it's about time I start making a few changes so that I can focus more and more on growing this business.  It's going to mean more hard work and some big changes, but I'm ready to embrace all of that 100%.

Get Outside More
If you know me at all, you know I love to be outside.  I love to play sports, go for long runs, go hunting with Wes, hike mountains, spend time on the beach with my puppy.  I tend to feel more like ME when I'm outside.  But over the last year or so, I've let work take over.  Between working 8-10 hours at my day job and then coming home to accomplish as much as I can before bedtime, I haven't been making much time at all to be outside.  About a month or so ago, I made myself a promise that I would start doing whatever I could to better balance work and life.  Right about that time, I was invited to be a part of a local group called Girls Who Hike, put together by a wedding friend of mine.  I'm so excited for my first hike with the group later this month!  I can't wait to be outside, meeting new people, and having some time to hit the reset button.

So there they are....my four big goals for the year.  I have a handful of smaller goals, simple things I want to accomplish.  But these are the ones that I'm putting the most effort into and marking as most important.

I'd love to hear what you are planning to accomplish this year.  How are you holding yourself accountable?  I'd love to cheer you on!

2016 Goals





How on earth are we down to the last few days of 2016?!  I guess what they say about how time flies when you’re having fun is true!  2015 has been such an incredible year for JDE, full of so much fun and so many accomplishments.

We coordinated some of my absolute favorite weddings of all time.  We participated in a few nationally recognized styled shoots {I can’t wait to share more from some of these}.  With the help of some amazing vendors, we handled our first ever hurricane wedding with flying colors.  I got to visit some gorgeous venues and meet some amazing new friends.  And I put together some really great workshops with some of our favorite vendors.  2015 is going to be tough to top.  But I’m definitely up for the challenge!

You know you’re a small business owner when, in the final days of the year, you find yourself making a list of goals for your company instead of resolutions for yourself.  Here are the things I’m going to push myself to accomplish in 2016.

Goal: End the year with at least 10 weddings
I know 10 weddings doesn’t sound like very many.  And in some ways, it’s not.  But I’m doing my best to grow JDE slow & steady.  That’s what makes things last.  I want to do this right and “becoming famous” overnight isn’t going to serve me or my clients in the way I dream of.  So for now, I’m aiming for 10 weddings and I’m so excited for that!

Goal: Coordinate a wedding outside of Hampton Roads
Charlottesville, Eastern Shore, Outer Banks.  I would be ecstatic to book a wedding in any of these gorgeous locations.  They all have so many incredible venues to offer!

Goal: To have a booth at a bridal show
This one was on my list last year and I didn’t accomplish it.  So….we’ll try again this year!  I’m dying to set up a booth and meet tons of new brides!

So do you have any exciting goals you’d like to accomplish in 2016?